June 28, 2021

Citroën India partn​​ers with CarWale on its ‘last mile delivery’ model

 Citroën India partn​​ers with CarWale on its ‘last mile delivery’ model

Mumbai, 28th June 2021: CarWale is proud to announce an official last-mile delivery partnership with French automobile manufacturer, Citroën, part of the Stellantis Group. This partnership enables a ‘last-mile’ vehicle delivery model in India for the brand’s first flagship offering in the country, the new Citroën C5 Aircross SUV. Customers who purchase their car 100% online, will now have an option to get the vehicle delivered at their doorstep.


Citroën currently has physical presence through its La Maison Citroën phygital showrooms in 10 cities across India – Bangalore, Ahmedabad, Chennai, Mumbai, Pune, Hyderabad, Kolkata, Delhi, Kochi, and Gurugram. For customers outside the dealer network, Citroën has launched 100% direct online buying for the new Citroën C5 Aircross SUV. Customers in over 50 Indian cities will be covered through this direct online initiative and can order directly from the factory. Customers will be supported by a dedicated Test Drive fleet, E-sales advisor, Virtual Product Demo and a Doorstep Delivery facility.


After purchasing the car on Citroën’s India website, the vehicle will be delivered to the buyer by CarWale in select cities. As part of the arrangement, CarWale through its network across India will also help Citroën get the car registered on behalf of the customer at the nearest RTO.


Customers can purchase the new Citroën C5 Aircross SUV, which has been launched in two variants— the entry-level ‘Feel’ variant and top-end ‘Shine’ variant. The C5 Aircross SUV features a 2.0 litre diesel engine – which produces 177hp and 400Nm of torque and a class leading fuel efficiency of 18.6 kmpl. An 8-speed efficient automatic gearbox is standard as well.


Banwari Lal Sharma, CEO, CarWale said, “We at CarWale feel one with Citroën’s customer-first approach, pivoting on 360 degree comfort strategy for the Indian market and are delighted to be a part of Citroën’s landmark journey in the country. For CarWale, this partnership presents a unique opportunity to further expand its set of offerings in the automotive space and helps us take another step towards creating and building products and services for our customers.”


Saurabh Vatsa, Head-Brand Citroën in Indiasays, “The 100% direct online selling model is part of Citroën’s seamless, omni-channel brand experience that we offer through ATAWADAC (anytime, anywhere, any device, any content). We believe this direct online selling model will see rapid adoption in the future as digitisation continues to grow in India. This last-mile delivery partnership with CarWale for the new C5 Aircross SUV ties up very well with our brand ethos of Citroën 360 degree comfort to enhance the overall customer experience.”



About CarWale

CarWale helps customers to buy new or used cars or to sell their cars. They can also research content and usetools such as car reviews, price guides, car specifications, car images, used car inventory, car finance offers and trade-in tools. They can inquire about a new or used car and get connected to a new or a used car dealer or OEM on the platform.


CARTRADE TECH LIMITED is proposing, subject to applicable statutory and regulatory requirements, receipt of requisite approvals, market conditions and other considerations, to undertake an initial public offering of its Equity Shares and has filed the draft red herring prospectus dated May 15, 2021 (“DRHP”) with SEBI. The DRHP is available on the websites of SEBI at www.sebi.gov.in, stock exchanges i.e., BSE at www.bseindia.com, NSE at www.nseindia.com, respectively and is available at the respective websites of the BRLMs, i.e. Axis Capital Limited at www.axiscapital.co.in, Citigroup Global Markets India Private Limited at www.online.citibank.co.in/rhtm/citigroupglobalscreen1.htm, Kotak Mahindra Capital Company Limited at www.investmentbank.kotak.com and Nomura Financial Advisory and Securities (India) Private Limited at www.nomuraholdings.com/company/ group/asia/india/index.html. Potential investors should note that investment in equity shares involves a high degree of risk and for details relating to such risk, see the section titled "Risk Factors" of the Red Herring Prospectus, when filed. Potential investors should not rely on the DRHP filed with SEBI for making any investment decision.


The Equity Shares offered in the Offer have not been and will not be registered under the U.S. Securities Act of 1933, as amended (the “Securities Act”) or any other applicable law of the United States and, unless so registered, may not be offered or sold within the United States, except pursuant to an exemption from, or in a transaction not subject to, the registration requirements of the Securities Act and applicable state securities laws. Accordingly, the Equity Shares are only being offered and sold (i) within the United States only to persons reasonably believed to be “qualified institutional buyers” (as defined in Rule 144A under the Securities Act, “Rule 144A”) under Section 4(a) of the Securities Act, and (ii) outside the United States in offshore transactions in reliance on Regulation S under the Securities Act and pursuant to the applicable laws of the jurisdictions where those offers and sales are made. There will be no public offering of the Equity Shares in the United States.





Since 1919, Citroën has created automobiles, technologies and mobility solutions to respond to evolutions in society. Being an audacious and innovative brand, Citroën places serenity and well-being at the heart of its customer experience and offers a wide range of models, from the unique Ami, an electric mobility object designed for the city, to sedans, SUVs and commercial vehicles, most of them available with electric or plug-in hybrid powertrains. A pioneer brand in services and the attention paid to its individual and professional customers, Citroën is present in 101 countries with a network of 6200 points of sale and services around the world.


1 comment:

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