On Saturday 11 June 2016, modern British shirtmaker Thomas Pink - part of the Moet Hennessy Louis Vuitton group - showcased the best of its spring summer 17 business range, in an effort to reinforce the brand’s commitment to providing men with immaculately cut and finished formal shirting, five days a week.
A strong visual indication of the direction in which the Jermyn Street shirtmaker is headed, the presentation - inspired by an Annie Leibovitz shoot for Vogue in 2012 - saw models sat on suspended wooden chairs wrapped in traditional Bengal Stripe fabric, wearing the finest business shirting and accessories. Shirts were styled with crisp cotton boxer shorts, eyewear from E.B Meyrowitz and shoes from G.J.Cleverley.
Frederik Willems, Head of Design, says; “Business shirting is our heartland and we felt it time to celebrate that at LCM. With simple plains in white, blue and pink set alongside a sprinkling of traditional Jermyn Street designs – it’s time to get back to business.”
Thomas Pink was founded in London in 1984 by the Mullen brothers, whose founding inspiration was the history of Mr Pink, the 18th century tailor credited as the originator of ‘hunting pink’ - referring to the scarlet jackets of hunt staff. The Mullen brothers appreciated the fundamental quirk of British humour that something so obviously red could be referred to as Pink. This quirk so appealed to them that they saw it as a tension right at the heart of the brand they were founding - namely a men’s brand called PINK - an obviously feminine colour.
Thomas Pink shirts are made using traditional, time-honoured methods with exclusive fabrics from world-renowned mills. Detail is everything - the collars alone are hand turned and composed of up to 14 individual pieces. Thomas Pink shirts are available in Classic, Slim, Super Slim and Athletic fits and in addition, the brand also offers tailoring, separates, knitwear and accessories.
Celebrated for innovative design, Thomas Pink made its’ name with the renowned original Classic Fit shirt. The style is a modern take on the classic Jermyn Street cut and is generously designed for style and comfort. It features a long tail that stays tucked, as well as signature ‘Pink’ gussets. Since then, Thomas Pink has launched a number of pioneering shirting solutions, including the Athletic Fit - featuring broad shoulders and a narrow waist cut for a muscular physique - and the Traveller shirt - easy care with a special finish to minimise creasing and tackle collar and cuff grime. In addition, 2014 saw Thomas Pink launch the Independent collar - a collar specifically engineered to be worn independent of a tie.